We all know about companies that people aspire to be a part of. So, what are these companies doing differently to get noticed? They have formidable recruitment strategies that are refreshed constantly to stay trendy and relevant in the eyes of the public. They could showcase their employee’s lifestyle and benefits in order to attract experienced talent in the marketplace who are looking for a fresh and enhanced start.
A company brands itself like how they brand their products and services. People who are aligned with the company’s goals and culture will definitely want to hop on board if the company gets its recruitment strategy right. We at Tech Firefly want to let you in on the best recruitment strategy secrets.
Here are 5 ways to refresh your recruitment marketing strategy.
1. Use Videos to tell a story
Video is not only exciting and interactive, but it is also the most engaging form of communication. Recruitment marketers can use videos to convey a message about their brand or the company’s lifestyle and culture. If you’re looking for fresh and young energy, then the best way to reach them is via video on social media.
2. Use social media to recruit
It’s expensive to keep posting job adverts on sites like Seek or LinkedIn. You can opt to create a job description and host in on a section of your website. Then, create a catchy social media post and post the requirement online. It could be a picture of your team, your infrastructure or simply a creative question or statement. For reach, you can promote this post yourself or ask your digital team to do it for you.
3. Use online tools to find the right talent
Let’s say you’re on the lookout for someone with a specific skill set. How do you create a campaign that reaches only these types of individuals? If it’s too generic it will create a candidate pool of irrelevant applicants as well. Use tools on Facebook or LinkedIn to narrow down the targeting. You can provide specific keywords or demographics and location to find your perfect candidate. Before you do this, head over to LinkedIn and learn about your target candidate’s persona. What events do they go to? What do they discuss online? This will improve your targeting.
4. Harness the power of content marketing
Recruitment needs aren’t always for the short run. The recruitment strategy needs to be built up over the years. You need to keep building content based on your company, its values, the employees, functions and so on. Create a company blog that is active and interesting. Tell stories to engage your audience. This will get you attention and make people want to work with you.
5. The applicant experience needs to be optimized
When an application is to apply for a job online, the process should be as easy as possible. Don’t leave in any loopholes. Don’t make them answer the same questions too many times and ensure the user (applicant) experience is smooth and functional. A customer experience specialist will be able to guide you through this process.
If you’re looking for guidance with your new recruitment strategy, we at Tech Firefly would be happy to assist you with the same. Tech Firefly provides exceptional recruitment services that will help your talent base grow stronger. Get in touch with us today at [email protected] You can also stay up to date with industry news and updates by following us on our social media!