[Immediate] Social Media / Digital Marketing Executive (Night Shift)

Vashi, Navi Mumbai, Maharashtra
Full-time
Salary: ₹25,000.00 to ₹50,000.00 /month


Greeting from TechFirefly – California, USA Based IT services company

We have a great opportunity with our company and are looking for young talented individuals with very good English communication skills .

About Company:

Tech Firefly is a Bay Area homegrown IT Services company that started with building trusted relationships with local and Fortune 500 companies.

Position: Social Media / Digital Marketing Executive (Experienced)

Experience: 2-5 years

Job location – Mumbai (Vashi)

Job Summary

We are looking for an SEM, SEO & Paid Search Manager. This position is responsible for handling all SEO, paid marketing & Social Media for the company.

Responsibilities and Duties

  • Create effective social media strategy for the company page on different Social media sites
  • Work to assure that the proper title tags, alt text, and general technical implementation is SEO / SEM friendly
  • Knowledge and Keen Understanding of Basic and Advance level Campaign Optimizations.
  • Up-to-date with the latest trends and best practices in SEM and SEO.
  • Should have worked on all campaign type (Social Media, Search, Search+ Display, Display Shopping Campaigns, Dynamic Search Campaigns, YouTube CPV Campaigns)
  • Platform management, direction setting on key content development, tech implementation and link building.
  • Recommend changes to website architecture, content, linking and other factors to improve SEO positions for target keywords.
  • Update, maintain and submit sitemaps to search engines.
  • Competitive analysis and market research
  • Back-link building with Google best practices in mind.
  • Identify the keyword, and keyword phrases, to be targeted with the goal of page one rankings
  • Perform day-to-day campaign optimization and management for Google, Bing, Yahoo
  • Optimize copy and landing pages for paid search engine marketing campaigns
  • Ads, keyword, ad groups and landing page development
  • On-site and off-site optimization recommendations and implementation
  • Set expectations and roadmap to achieve SEO /SEM KPIs to drive qualified traffic and acquisitions

Qualifications and Skills

  • 2-5 plus years of- SMM, SEO & Paid Search – experience
  • Proven track record of successful- SEO – strategy and implementation.
  • Solid understanding of performance marketing, conversion, and online customer acquisition In-depth experience with website & other digital analytic tools
  • Software Development experience will be an added advantage
  • Sharp Internet skills are a must
  • High level of Proficiency Photoshop, Illustrator, and other Design Tools/Apps
  • Excellent writing skills – developing content and stories for product line-ups

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